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Use cases

A look at recent projects across different industries and platforms.

SaaS

10 agents, 400 conversations/day, fully automated AI routing

No automated assignment whatsoever. Every conversation landed in a shared inbox. VIP customers waited alongside free-tier questions, workload was unevenly distributed, and agents spent time cherry-picking conversations instead of resolving them. Manager had zero visibility on who was handling what.

IntercomMake.comOpenAIZite
E-commerce

No more human triage on hundreds of daily tickets

Every ticket was manually triaged by a team lead before reaching an agent. No structured forms existed for common request types (returns, warranties, cancellations), so agents spent time asking the same qualifying questions on every ticket. Pre-sales inquiries got buried alongside support tickets with no automation.

ZendeskMake.comShopifyOpenAIAirtable
Retail

4x Trustpilot reviews and custom tools across 12 showrooms

Two separate tracks needed attention. On the CS side: agents spent too long drafting email responses, QA reviews were manual and inconsistent, and there was no system to turn positive interactions into public reviews. On the showroom side: each location tracked KPIs, stock, and orders differently, with no centralized visibility for management.

FreshdeskFreshcallerMake.comOpenAIGlideLookerCalendlyTrustpilot

Fabien Monnier | Gem CX

Independent CX Engineer

Rennes, France

fabien@gem-cx.com

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